Vitamin C Serum 20% for Face – Brightening & Anti-Ageing Face Serum with Vitamin E, Hyaluronic & Ferulic Acid, Glutathione & Sea Buckthorn for Glowing Skin, Dark Spots & Fine Lines, All Skin Types, 30ml

Vitamin C is a powerful antioxidant that brightens dull skin, helps fade dark spots and boosts collagen for firmer, more even-looking skin. At 20%, this serum delivers a high, effective dose to revive tired, uneven complexions.

Sea buckthorn is rich in vitamins A, C and E and omega fatty acids, making it deeply nourishing and antioxidant-rich. It helps hydrate, soothe and protect the skin, supporting a healthy, radiant glow and a stronger skin barrier.

Glutathione is a master antioxidant that helps limit excess melanin, so it supports a brighter, more even skin tone and reduces the look of dullness and dark patches. It works especially well alongside Vitamin C for radiance.

Ferulic acid is an antioxidant that stabilises Vitamin C and Vitamin E and boosts their potency. It enhances brightening and antioxidant protection while helping defend skin against UV and pollution damage.

Hyaluronic acid is a hydration powerhouse that holds many times its weight in water. It plumps the skin, softens the look of fine lines and leaves it supple and dewy, balancing the brightening actives in the serum.

Vitamin E is a nourishing antioxidant that protects the skin barrier, fights free radicals and helps repair dryness and damage. Paired with Vitamin C and ferulic acid, it reinforces the anti-ageing and protective action of this serum.

Yes, with regular use the Vitamin C, glutathione and sea buckthorn help fade the look of dark spots, pigmentation and tan, gradually evening out skin tone for a clearer, brighter complexion.

20% is a high but well-tolerated concentration that gives strong brightening results. If your skin is sensitive or new to Vitamin C, start a few times a week and build up to daily use as it adjusts.

It is a lightweight daily face serum powered by 20% stabilised Vitamin C with hyaluronic acid, ferulic acid, glutathione, Vitamin E and sea buckthorn. It brightens, hydrates and targets dark spots, dullness and fine lines.

It brightens dull skin, fades dark spots and pigmentation, hydrates and plumps, defends against free radicals and softens fine lines, leaving skin more radiant, even and youthful-looking.

On cleansed skin, apply 3-4 drops to the face and neck, gently pressing in. Follow with moisturiser, and always finish with a broad-spectrum SPF in the morning. Use once or twice daily.

You can use it either time. Many prefer mornings for antioxidant protection under sunscreen; used at night it works well with your repair routine. Always wear SPF during the day.

Yes, it suits all skin types, including oily, dry, combination and normal skin. Sensitive skin should introduce it gradually to allow the skin to adjust to the active Vitamin C.

About 3-4 drops covers the whole face and neck. A little goes a long way, so avoid over-applying to keep the skin comfortable and make the bottle last longer.

Skin often looks brighter within 2-3 weeks, while visible fading of dark spots and more even tone typically builds over 6-8 weeks of consistent daily use.

Yes, it is lightweight, fast-absorbing and non-greasy, so it suits oily and acne-prone skin. The antioxidants also help with post-acne marks and a dull, uneven complexion.

Yes, it layers well under moisturiser and with hyaluronic acid. Avoid using it at the same time as strong exfoliating acids or retinol to prevent irritation; alternate them instead.

Yes, The Indie Earth Vitamin C Serum is cruelty-free and 100% vegetarian, with vegan hyaluronic acid and vegan glutathione, and it is never tested on animals.

No, it is a clean formula made without added parabens, sulphates or silicones, so it delivers active brightening while staying gentle on the skin barrier.

Yes, patch test on your inner arm 24 hours before first use. Because it contains active Vitamin C, stop use if you notice persistent redness, stinging or irritation.

Avoid the immediate eye area, as active Vitamin C can sting. Apply it to the face and neck and use a dedicated eye product for the under-eye area.

Store it in a cool, dry place away from direct sunlight with the cap tightly closed, as light and heat can degrade Vitamin C. Use within the best-before date, typically 24 months.

Yes, Vitamin C is one of the best-loved ingredients for a brighter, more even, glowing complexion. Our Vitamin C Serum uses a high 20% dose with glutathione to visibly brighten dull skin and boost natural radiance.

Yes, Vitamin C is essential for healthy collagen production, which keeps skin firm and plump. Regular use of our Vitamin C Serum helps support collagen for firmer, smoother, younger-looking skin.

Yes, always follow a morning Vitamin C serum with sunscreen. Vitamin C boosts your skin defence against daily damage, and our Vitamin C Serum works best paired with daily SPF.

Yes, modern Vitamin C formulas layer well with niacinamide for brightening and balancing. Apply our Vitamin C Serum and follow with niacinamide, or use them at different times if your skin is sensitive.

Vitamin C naturally oxidises with air and light over time, which can darken the serum. Store our Vitamin C Serum away from sunlight with the cap closed, and use it within a few months of opening.

Used morning or night with 3 to 4 drops per use, a 30ml bottle of our Vitamin C Serum typically lasts around 2 months, depending on how much you apply.