About us
Inspired by Nature,
Perfected by Ayurveda
The Indie Earth is an Indian clean-beauty house crafting natural skincare, haircare and wellness — honest formulas made with handpicked botanicals, and never a paraben or sulphate in sight.
The Indie Earth is a natural, Ayurvedic skincare and haircare brand founded in 2017 in New Delhi, India. We formulate clean, effective personal-care products with handpicked herbs and botanical actives — crafted in a GMP-certified facility, free from parabens and sulphates, and 100% vegetarian and cruelty-free.
The Journey of The Indie Earth
The Indie Earth began in 2017 with a small, carefully made collection and a simple conviction — that nature, guided by Ayurveda, already holds the answers to healthy skin and hair.
With only a handful of products, we earned the trust of customers who could feel the difference genuinely natural formulas make. That trust carried us — in a remarkably short time — from a homegrown label to a brand appreciated across the globe. What has never changed is our standard: the finest herbs, honest formulations, and results you can see and feel.
Nature Has All the Answers
The Indie Earth was born to replace chemically-laden personal care with the goodness of nature and the wisdom of Ayurveda. Every collection is rooted in the earth; every ingredient is handpicked from its native source.
Working alongside formulation experts, we hold our products to the highest standards of ingredient safety — gentle and natural, yet genuinely effective. Our mission is simple: to help people make natural, safe and effective choices, worldwide.
What Sets Us Apart
Rooted in Ayurveda
Time-honoured Ayurvedic wisdom, translated into modern rituals for skin, hair and body.
Clean, Honest Formulas
No parabens. No sulphates. No mineral oil. Only botanical actives, extracts and pure essential oils.
GMP-Certified Quality
Formulated and produced in a GMP-certified unit using premium-grade herbs and raw materials.
Kind by Nature
100% vegetarian and cruelty-free — effective care that never costs the earth or its creatures.
The Indie Earth started with a belief I still hold today — that nature has already given us everything we need to look and feel our best. We began with just a few products and a promise never to compromise on purity or honesty. To watch our little venture grow into a family that spans continents has been the greatest reward. My commitment to you remains the same: formulas you can use confidently and fearlessly, made with nothing but the best of nature and Ayurveda.
Solutions Rooted in Ayurveda
We specialise in skincare, haircare and wellness built on the science of Ayurveda — with targeted regimens for the concerns that matter most.
- Acne & blemish-prone skin
- Hair fall & scalp care
- Premature ageing & dull, tired skin
From New Delhi to the World
With our roots in New Delhi, India, The Indie Earth is loved and trusted across continents — and we are only getting started.
Frequently Asked Questions
What is The Indie Earth?
The Indie Earth is a natural, Ayurvedic personal-care brand founded in 2017 in New Delhi, India. It makes skincare, haircare and wellness products from handpicked botanicals — free from parabens and sulphates, 100% vegetarian and cruelty-free.
Where is The Indie Earth based?
The Indie Earth is headquartered in New Delhi, India, and serves customers across six countries including the USA, Canada, the United Kingdom, Singapore, Dubai and Saudi Arabia.
Are The Indie Earth products natural and safe?
Yes. Our products are made with natural extracts, oils and essential oils, formulated in a GMP-certified facility, and contain no parabens, sulphates or mineral oil.
Is The Indie Earth cruelty-free and vegetarian?
Yes. Every Indie Earth product is 100% vegetarian and cruelty-free.
What does The Indie Earth specialise in?
Ayurvedic skincare, haircare and wellness — including targeted regimens for concerns such as acne, hair fall and premature ageing.
When was The Indie Earth founded, and by whom?
The Indie Earth was founded in 2017 by Sandeep Saini, and operates under KCN Life Pvt. Ltd.
What makes The Indie Earth different from other skincare brands?
The Indie Earth pairs the wisdom of Ayurveda with clean, modern formulation: handpicked botanical actives, GMP-certified manufacturing, and a strict no-parabens, no-sulphates, no-mineral-oil standard — all 100% vegetarian and cruelty-free.
What ingredients does The Indie Earth use?
Our products are built on natural extracts, plant oils and pure essential oils — handpicked herbs and botanical actives sourced from their native origins.
Are The Indie Earth products free from parabens and sulphates?
Yes. Every Indie Earth formula is made without parabens, sulphates or mineral oil.
Does The Indie Earth ship internationally?
Yes. Alongside India, The Indie Earth ships to the USA, Canada, the United Kingdom, Singapore, Dubai and Saudi Arabia.
Is The Indie Earth vegan?
All Indie Earth products are 100% vegetarian and cruelty-free. Vegetarian is not the same as vegan, so if you avoid all animal-derived ingredients, please check the ingredient list on the individual product page.
Where can I buy The Indie Earth products?
You can shop the full range at theindieearth.in. Cash on Delivery is available across India, with free shipping on orders over ₹400.
Skincare, the Way Nature Intended
Discover clean, Ayurvedic formulas made to be used confidently and fearlessly.
